Bharti Airtel (“Airtel”), India`s
premier communications solutions provider today unveiled India’s first
immersive Virtual Reality (VR) advertisement powered by 5G. The
advertisement format on the Airtel Thanks app opens new avenues for
brands to engage with consumers in an immersive environment that was
previously not possible in the traditional advertising paradigm.
The ultra-fast low-latency 5G network ensures the 3D visuals and videos
are life-like. Through this ad format, brands can offer their customers
an immersive ad that is without any lag, making it highly engaging.
Airtel has roped in some of India’s leading brands such as PepsiCo and
SonyLIV to create a pilot and demo the capabilities of this product at
the Indian Mobile Congress.
Today, the Indian advertising industry is in a flux – India’s 750M+
mobile users are increasingly spending more time on their mobile
screens, an average of ~5 hours daily according to an App Annie report.
With reducing attention spans, brands are increasingly looking towards
innovative mobile-first ad formats to connect with this next generation
audience, capture their attention and build awareness.
Commenting on this, Mr. Adarsh Nair, CEO – Airtel Digital said, “The
biggest benefit of 5G is that it allows us to do more with low-latency.
We are leveraging this technology to create India’s first ever
immersive VR advertisement that offers brands a direct connect to
consumers in a mobile-first environment. Brands can leverage this to
create engaging, immersive, and personalized experiences for their
customers.”
To learn more and get in touch, visit – https://www.airtel.in/ads/ [2]
