KRAFTON, Inc., the South Korean video game developer has announced a strategic global partnership with UniPin, the leading digital entertainment enabler from Southeast Asia, to enable a smooth transaction experience for its newly launched strategy game in India, Road to Valor: Empires.
As a part of this partnership, KRAFTON, Inc. and UniPin will enable seamless game top-ups through online & offline customer touch points. As the official distribution partner for Road to Valor: Empires, UniPin will aid players to purchase in-game packs and provide them with exclusive rewards and discounts on the UniPin platform. The partnership makes it easier for players to purchase in-game packs through a secure, and hassle-free transaction experience.
“We’re thrilled to announce our partnership with UniPin to enhance the gameplay experience for players of Road to Valor: Empires. With this collaboration, we’re bringing a seamless and secured payment experience to our community, ensuring that players can fully immerse themselves in the game, and enjoy an unparalleled experience. Our goal has always been to provide our players with the best possible gaming experience, and this partnership allows us to welcome our players with exciting new rewards,” said Siddharth Mehrotra, Head- Business Development, KRAFTON, Inc. India
“UniPin-KRAFTON partnership is a great long-term opportunity to develop an omni channel distribution network for game top-ups in South Asia. Considering the market potential for mobile games in South Asia, UniPin’s expertise to facilitate seamless game top-ups and KRAFTON’s experience and leadership in mobile gaming, this partnership would delight gamers with the easiest, safe & most convenient top-up flow across online & offline distribution channels of UniPin. With the launch of Road to Valor: Empires, UniPin is excited to start the partnership with KRAFTON to reach users through the most integrated distribution network” said Akshay Sethi, Regional Director for UniPin South Asia.
Road to Valor: Empires is available to download and play on both Android and iOS. For more details on the rewards, follow the official India website, Instagram, Facebook and YouTube pages of Road to Valor: Empires.
ABOUT KRAFTON, Inc.
Based out of South Korea, KRAFTON, Inc. is a collective of independent game development studios bound by a passion for creating innovative and engaging entertainment experiences for gamers worldwide. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant and KRAFTON Montréal Studio, each with its own unique expertise.
KRAFTON is responsible for premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), PUBG: BATTLEGROUNDS, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, TERA and ELYON. With a team of 3,000 members across nine countries, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information, visit www.krafton.com
ABOUT UNIPIN
UniPin is a leading digital entertainment enabler operating in 32 countries worldwide with more than 35 Mn active users. UniPin specializes in partnering with large game publishers globally to enable direct top-ups providing a range of popular game titles & supported by the most integrated payment options. In India, UniPin has forayed into offline distribution for game top-ups & currently boasts of a retail store network of 500,000+ stores PAN India covering 90% of the total Indian pin codes.
