To celebrate the indomitable spirit of India, YRF (India’s largest film distribution and production company) has associated with Shell’s Lubricants business as the official engine oil partner for ‘Pathaan’. Set to release on January 25, 2023, this first-of-its-kind association underscores Shell’s ‘Partners in Progress’ philosophy, promoting the spirit of building and growing community partnerships with their loyal trade partners. The out-film partnership is a testament to Shell’s efforts in recognizing mechanics who are valued members of the business and will provide them with an exciting opportunity to meet superstar Shah Rukh Khan.
Commenting on the association, Mr. Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “Shell’s association with the movie is a part of our strategic priority of strengthening our brand by bringing to life exciting propositions for our customers. The spirit of this movie connects very well with Shell’s promise of power and performance in extreme conditions. Shah Rukh Khan’s comeback makes it a highly anticipated release, and we are excited to offer our trade partners the opportunity to feel the ‘thrill’ of Pathaan. We believe this will further strengthen our connection with customers.”
As part of the collaboration, Shell has also announced a campaign to its extended trade community with Pathaan movie tickets and exciting movie-branded merchandise to be won.
“We are happy to have Shell Lubricants as our out-film marketing partner and are delighted to work with them in engaging their consumers”, added Mr. Manan Mehta, Senior Vice President, Marketing and Merchandising, Yash Raj Films.
Shell is the number one global lubricant supplier, selling a wide variety of lubricants to meet customer needs across over 100 countries. Our brands such as Helix, Rimula, Rotella, Pennzoil, Spirax, Tellus, Omala and Gadus are the most preferred brands in their segments by our customers.
Notes to editors
Shell is one of the most diversified international energy company in India with over 10000 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam, Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development, to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. This includes a world class lubricant oil blending plant that manages a large supply chain through a network of 4 Regional Distribution Centers and 8 warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira. With a focus on digitization and future ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon and investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy and Road Safety across India. Follow @shell_India @makethefuture @shell_ecomar to know how it is redefining the energy space.
Shell plc
Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
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