Your friendly neighbourhood SOCIAL is going from origins to state-of-art with its latest outlet in New BEL Road that’s straight out of the future! This latest CyberSOCIAL combines the best of art, technology and music, complete with India’s first full-time physical NFT gallery!
SOCIAL started its journey in India with the launch of Church Street SOCIAL as the first ever ‘Artlet’. Designed as a shape-shifting gallery, Church Street SOCIAL gave independent artists a space to share their art with the world. The latest outlet in New BEL Road is a natural evolution for the brand that is now offering a NFT gallery where upcoming artists can share their work through a series of events and workshops, be discovered and connect with other artists in the community.
The perfect fit for the IT hub of Bengaluru, New BEL Road SOCIAL is the first phase of SOCIAL’s induction into the world of Web3 with the primary goal being awareness and education. The outlet serves as an entry point for SOCIAL into the Web3 space and aims to build on its ethos of providing a platform for decentralised art. The NFT gallery would have a monthly curation of artwork. The first curation by Angad B Sodhi is titled ‘Welcome to Web 3’ & features works of Bangalore based NFT artists such as, Prasad Bhat, Dr Wafu, AB Verse, and more. Customers will not only have the opportunity to enjoy the art on the digital screens but can also purchase the pieces they really love. The outlet has been conceptualised as a physical home for digitally native subcultures where artists, creators, and entrepreneurs can thrive alongside the classic SOCIAL experience we all know and love.
The interiors are conceptualised to capture the work and play nature of the brand with temporary structures, projections, strategically placed lights and ample greenery. The space is layered by a bare and monolithic shell with raw paint finishes. The defining scaffolding that runs throughout the outlet, featuring pops of fluorescent green lights, serves not only a structural or aesthetic purpose but a functional one as well. The space is a playful fusion of warm earthy tones that transforms it into a cosy workplace during the day and a multidimensional experience by dawn!
This digital first outlet is all set to be the city’s newest hangout with a menu that features crowd favourites like Fully Loaded Nachos, Gunpowder Baby Potatoes, Fish Tacos alongside the Epic Lunch Thalis, Biryanis, and OG SOCIAL Substantials. The beverage section highlights SOCIAL’s exotic LLIITs, mocktails, iced teas, classic coffees, and shakes. The online ordering system is completely automated and requires minimal human interaction for dine-in and deliveries. While the work space offers a creatively charged setting for artists and entrepreneurs to get their juices flowing. All of these elements come together to delight customers and give them a futuristic CyberSOCIAL experience.
“SOCIAL has always stood as a home for artists and NFT art is a great step in giving creators their due. We believe in the potential of this space and that the evolution of digital art in India is just getting started. So, we set out to provide digital artists a place to be seen and share their unique perspectives. Even the launch of the CyberSOCIAL will be like an art exhibition hosted along with the artists. Guests will be guided to set up their digital wallets and actually purchase pieces they connect with. We aim to offer niche communities a platform to showcase their work while we create a micro-hub for people from all walks of life.” says Mayank Bhatt – Chief Executive Officer, Impresario Handmade Restaurants.
Speaking of the launch, Ranveer Sabhani, Business Head – South India, Impresario Handmade Restaurants says, “Bengaluru has been one of the biggest markets for us. With Church Street SOCIAL being the first artlet for artists to showcase their work. Now New BEL Road SOCIAL will go a step further and create a community for NFT artists. The idea is to educate and nurture people who are passionate about NFT art, by building a close-knit community, strengthened by ongoing events. We believe this SOCIAL will be a first of its kind platform for the digital community to come together. That said, we continue to offer a safe space for people, community and businesses to unite. I’m confident that New BEL Road SOCIAL offers something unique that Bangalore will fall in love with.”
Welcome to a new form of expression, welcome to the CyberSOCIAL!
Address:
New BEL ROAD SOCIAL 472 Ground floor, postal address, New BEL road 30, next to Shanti sagar Hotel, Chikkamaranahalli, Bengaluru – 560054
Outlet Timings: 9 AM – 1 AM
Delivery: Dotpe, Zomato & Swiggy
For info contact: 8657039459
Media contact: Sridevi Rao 9844167547/9448701953
ABOUT SOCIAL
SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pincode to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
ABOUT IMPRESARIO HANDMADE RESTAURANTS
Impresario Entertainment and Hospitality Private Limited (“Impresario”) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts of a network of 60+ restaurants across 15+ Indian cities. Its umbrella of brands includes scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique one offs such as Salt Water Café and Slink & Bardot. It also owns and operates dark kitchen brands like BOSS Burger, Lucknowee and HungLi. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.
