From the house of Tata Consumer Products, Tetley, one of the most loved teas globally, strengthens its wellness portfolio in the green tea category in India with the launch of Tetley Green Tea Immune Tulsi. It has the goodness of antioxidants and immunity power of added vitamin C, now in Tulsi Flavour.
The new Tulsi variant strengthens the existing Tetley Green Tea Immune range having flavours like Lemon & Honey, Ginger, Mint and Lemon and Naturally Sweet with Mango flavour. Tulsi flavoured Tetley Green Tea Immune ensures rejuvenation in every sip.
With the onset of winters, consumers are on a lookout for functional beverage options which taste good and are consumed warm. Tetley Green Tea Immune Tulsi with the immunity power of Vitamin C is the perfect beverage to prepare for this season.
Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products Limited said, “We are happy to enhance our wellness offerings in our beverage portfolio with the launch of Tetley Green Tea Immune Tulsi. Tetley is one of the popular brands in India’s green tea category and our latest offering will give consumers great quality green tea in Tulsi flavour along with the added benefits of antioxidants and Vitamin C. With the understanding that ‘immunity’ has gathered strong relevance over the pandemic, our sharp focus is to cater to emerging new trends as well as taste preference in the green tea segment. With this innovation we continue to transform the green tea category with a mission to empower consumers with health choices that fit into their daily lives..”
The product will be available on leading E-commerce channels and modern trade outlets pan India.
About Tetley
Tetley, the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years. Born in 1837, the brand was founded by the Yorkshire based Tetley brothers and joined the Tata Consumer Products family in 2000. Over the following decades, Tetley has gone from strength to strength. The brand has grown its presence in over 40 countries, including key markets such as the UK, Canada, US and India, with millions of people enjoying the great taste of Tetley every day. Innovations, inventions and ideas form the core of Tetley. Since the turn of the 19th century, the brand continues to develop the consumer’s love of tea. Continually striving to introduce new, exciting and innovative flavours – from new herbal and specialty blends to the innovative Cold Infusions that suit a variety of palates.
Tetley also strives to constantly improve their sustainability, ensuring all Tetley blends across Europe, the Middle East, Africa, Canada, US and Australia are 100% Rainforest Alliance certified and working closely with specialist organizations, such as the Ethical Tea Partnership to help create a sustainable global tea industry.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper Plus Water, and Tata Gluco Plus. Its food portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulfull. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 12,425 Crs with operations in India and International markets. For more information, please visit https://www.tataconsumer.com/
